Timber Harvard Business Review LogoGenerative AI
by Jackson G. Lu, Shuhua Sun, Zhuyi Angelina Li, Maw-Der Foo and Jing Zhou
January 6, 2026
Illustration by Gabriel Masella
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PostBuy CopiesGenerative AI is increasingly embedded into day-to-day workflows across organizations globally. Employees are using AI tools like ChatGPT to brainstorm solutions, explore alternatives, summarize information, and accelerate projects. As these tools become more capable, many organizations hope they will spark higher levels of creativity, enabling employees to generate more novel and impactful ideas.
PostBuy CopiesRead more on Generative AI or related topics Personal productivity, Creativity, Continuous learning, Managing people and Innovation